Professional Training
Let’s get the obvious stuff out of the way.
Depending on the role, formal employee training may be required to ensure competency and even excellence. Create a knowledge-base of critical information and best practices to pass on to new hires as you grow your team. This will be time-consuming at first, but will pay off in the long run.
For many roles above entry-level, training manuals are as obsolete as time-clocks. When you hire experienced candidates, they will put their existing skills and knowledge to work. At first you will mainly have to teach them the particulars of your offering and acclimate them to your company culture. If your culture is healthy and other employees believe in your product or service, this will happen almost organically through conversations and regular interactions.
As time goes on, you can augment their knowledge and abilities with business books, seminars, and access to e-learning on topics from project management to demand generation. By simply reading one or two online articles per week, employees can stay up-to-date with marketplace trends and new practices, strategies, and tactics that others have found successful.